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Social
trends and issues briefing
What is
happening now – and what will be happening tomorrow?
This
introductory session covers overarching issues affecting the global
market and key Australian demographic and social trends that will
impact your business. Everything you need to know to map out
your
short and long term marketing strategy.
Presented
by:
- Jennifer Clarke -
Director, Client Services, FMCG - The Nielsen Company (formerly
AC Nielsen)
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Speaker
Profile
Jennifer
Clarke
Jennifer has had a
long and diverse career with The Nielsen Company and is regarded as
an expert in the FMCG and retail industry. She first joined Nielsen
in Melbourne in 1999 after previously working with Gillette for
three years in both sales and marketing roles.
In mid
2001, Jennifer relocated to the Nielsen Hong Kong office, before
moving to Kuwait in late 2005, where she managed the Nielsen Kuwait
business across Client Service and Operations for both the Retail
and Customised research functions. Jennifer recently rejoined
Nielsen Australia as a Client Service Director, based in Melbourne,
and is currently responsible for heading up the Melbourne and
Brisbane FMCG client service teams.
At
Nielsen, Jennifer is renowned for successful team management and
her ability to provide valuable experience, knowledge and insight
to clients.
The
Nielsen Company is a global information and media company with
leading market positions and recognized brands in marketing
information (ACNielsen), media information (Nielsen Media
Research), business publications (Billboard, The Hollywood
Reporter, Adweek), trade shows and the newspaper sector
(Scarborough Research).
The
privately held company has more than 42,000 employees and is active
in more than 100 countries, with headquarters in Haarlem, the
Netherlands, and New York, USA.
www.nielsen.com>>> | 