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From
hype to high powered
In the
last decade we’ve been given an entirely new set of marketing
tools: Banner ads, email marketing, micro sites, social
networking,
mobile marketing, virtual worlds, in-game advertising.
Technology no longer
drives – it enables. So what’s coming for the next decade? What
should you be planning for, but aren’t? What is the next big thing
in this constantly evolving space?
Expert panel
includes:
- David
King, NetX
- Monique Talbot,
Tempest Media
- Chris
Greene, Business Is & Trading Post Online
Back
to list of sessions>>> Continue
with your booking for evolve 07 >>>
Our
speakers
David King,
NetX
David
has over a decade's experience in the Australian digital media
industry. As a foundation employee at NineMsn in the ‘90s, he
co-developed the portal’s initial E-commerce plan and helping drive
the localization of the US MSN business, CarPoint. Since then he
has also delivered and executed on online strategies for Virtual
Communities, BP, St. George and Atari.
In his
previous role in Corporate Strategy at Sensis, he was instrumental
in developing an innovation pathway for the Yellow Pages and White
Pages business units, and worked extensively on delivering emerging
advertising opportunities across the web, mobile and interactive
television mediums.
David
has recently set up a new emerging media facility at NetX: St.
Edmonds Lab. This helps clients navigate the opportunities
presented to them in areas such as mobile, social media, gaming and
virtual worlds.
Monique
Talbot
Monique
Talbot foundered Tempest Media at the peak of the dot-com era in
October 1999, leaving her safe and secure job as the OzEmail Sales
and Marketing Manager with a small amount of seed capital. She has
survived the dot-com nuclear winter and outlasted many competitors
to now successfully run the largest independent online media sales
company in Australia. She now happily runs a staff of 24 with
offices in Sydney and Melbourne and represents clients like Seek,
Carsales, You Tube, eBay and Coles Online.
Monique
doesn’t come from a traditional advertising background but brings
her years of sales experience from OzEmail, Reuters and Yellow
pages to run a sales driven organisation like Tempest Media. She
holds a Phys Ed degree but has never taught PE but thinks this has
helped her nurture many young people that have worked for her at
Tempest. She drives her team to provide excellence in “out of the
box” solutions for advertisers and enjoys the speed and pace of the
changing online media landscape. Tempest has enjoyed 100% year on
year growth the last 2 years and she doesn’t see any signs of
slowing down yet!
A few
stats for data driven marketers :
- Tempest Media has over
12 million unique Australians in the Tempest network each
month
- Tempest serves over a
BILLION ads each month to Aussie's
- Tempest has sites that
cater for advertisers of cars, jobs, houses, shopping, and many
more.
- Tempest has premium,
high value CPM sites in the network
- Tempest has niche
audience channels like parenting and small business
- Tempest has a
pay-per-performance network of websites
Check
out more at www.tempestmedia.com>>> |
