|
Understand
the Over 50’s
As the
fastest growing segment of the Australian market, the over 50's
must be understood, respected and catered for. So how do you
go beyond age to tap this massive segment? This insightful briefi
ng
addresses:
- The
dangers of treating this segment as homogenized
- The
marketing opportunities that exist in getting it right
- How to
profitably speak to over 50’s needs, desires and wants
Expert
Speaker:
- Gill
Walker - Managing Director + Founder, Evergreen Marketing +
Communications
Back
to list of sessions>>>
Continue
with your booking for evolve 07 >>>
Speaker
Profile
Gill
Walker
MA, AFAIM, AAMI,
CPM
Gill
has over 15 years experience in the advertising industry. She has
worked with clients like Unilever, Nestle, Multiplex, Holden NZ,
Australian Dairy Corporation, Meat & Livestock Australia,
Pfizer and Southern Cross Broadcasting.
Gill
completed a Masters of Advertising at RMIT University during which
she studied ageism in Australian advertising. Researching over
3,500 magazine advertisements and conducting focus groups with
older audiences, it became clear there was a real need for
advertising that understood and appreciated the needs of the mature
audience.
So, the
concept of Evergreen was planted. Gill has assembled a team of
communication professionals in Australia and New Zealand who share
her vision for growth and fresh ideas in advertising aimed at the
increasingly important 'evergreen' target audience.
www.evergreenmc.com.au>>> | 