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Is
data the future?
More
targeted marketing is indisputably the way of the future – for big
and small business. Data drives the potential of a more targeted
approach.
So
which prospect and customer data should you be collecting? What is
the role for technology and systems? What opportunities are coming
in mobile and other marketing channels? Who is leading the way in
obtaining the benefits from a more targeted approach and what can
you learn from them?
Expert Panel
includes:
- Sean
Cooper, Managing Partner, Torque
- Jeffrey Evans,
Database Marketing Manager, AMEX
- Jason
Nicholas, National Sales Manager, Honda Motorcycles
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Continue
with your booking for evolve 07 >>>
Speaker
Profiles
Sean
Cooper
Sean
joined Torque in March 2003 as a Managing Partner. His ability to
fuse creative thinking with sound data strategy to produce
outstanding communications has driven value for many
clients.
Sean is
the facilitator of the global CRM think-tank Customer Loyalty
Futures in Australia and a regular guest lecturer on direct
marketing at Macquarie University. Previously Managing Director of
Rapp Collins for Greater China and Data Consultancy leader for
O&M in Hong Kong, Sean started his career with Claritas, CACI
and Brann.
Torque
combine the art and science of customer understanding to deliver
the optimum client outcome. Direct marketing specialists, Torque
works for leading household names including the AFL (Australian
Football League), Miele, Australia Post, Colonial First State to
name just a few.
www.torque.com.au>>>
Jeffrey
Evans
Photographer - Poet –
Interpretive Dancer; Database Marketer.
In a
period dating back to the last ice age, Jeffrey has had more career
re-inventions than Madonna. Starting with ten years in professional
photography, then fifteen years in IT&T and finally the past
three years in Financial Services, the common thread through all of
this is database marketing.
The
first database he managed was on an XT personal computer with a
massive 20Mb hard drive and 64Kb of RAM – things have changed a lot
since then, but the passion for data driven marketing still burns
strongly.
Over
the last eight years, Jeffrey has worked with Nortel Networks and
American Express in Asia Pacific to ensure their data acquisition
and management strategy, aligns with the sales & marketing
requirements. Last year Jeffrey won a prestigious Ambassadors Club
award for the work he has done with American Express in this
space.
Outside
of work Jeffrey is involved with the Smith Family in their
“Learning for Life” program, mentoring disadvantage high school
children, and the Scout Association.
Jason
Nicholas
Jason
has built his career at Honda since graduating university.
Commencing in a sales support role, he worked his way through
marketing and national sales management positions to the current
area of responsibility - which covers marketing of Honda
motorcycles, sponsorship management for our Race Teams, control of
the Honda Riders Club as well as dealer development around
Australia.
Honda
Motorcycles in Australia are market leaders with over 28% market
share for the 2006 calendar year and the #1 Manufacturer in
Australia. With over 178 franchises Australia wide it is imperative
that brand management and marketing activities focus on a high
level of customer satisfaction and leads generation to maximize
return on investment.
His
proudest accomplishments include the growing the Honda Riders Club
membership to become the largest marque club in Australia, at over
100,000 members. Also, it's derivative, the Red Riders Club
(www.redriders.com.au), which we won the 2005 AMI Award for
Relationship Marketing. | 