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Networks
of influence
The
power of the social network - word of mouth, buzz, curation – has
never been stronger. This fascinating session examines the
structure of influence in a world driven increasingly by social,
rather than status-based, opinion.
How
does the structure of these influence networks evolve? Can we, the
marketer, influence these networks overtly or only covertly? How
can you identify, drive and reward influences, gaining advantage
rather than taking advantage?
Expert
Speaker
- Ross
Dawson - Chairman, Future
Exploration Network
-
CEO, Advanced Human Technologies
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Speaker
Profile
Ross
Dawson
Ross
Dawson a globally recognised strategy consultant, keynote speaker,
and bestselling author. He is CEO of international consulting firm
Advanced Human Technologies, and also Chairman of Future
Exploration Network, known for its annual Future of Media Summit,
held simultaneously in Sydney and San Francisco. Clients for his
work include IBM, Ernst & Young, Macquarie Bank, Microsoft,
News Corporation, Procter & Gamble, and many other leading
corporations around the world. Ross is author of the acclaimed book
Living Networks and the Amazon.com best seller Developing
Knowledge-Based Client Relationships, and writes the highly
influential Trends in the Living Networks blog.
Ross is
in strong demand globally, having recently delivered keynote
speeches covering six continents. Frequent global and Australian
media appearances include CNN, Bloomberg TV, SkyNews, Channel News
Asia, European Business Network, ABC TV, Today and Sunrise shows,
Reuters, Washington Post, San Francisco Chronicle, CIO,
Computerworld, Australian Financial Review, BOSS magazine, The
Australian, Sydney Morning Herald, The Age, BRW, The Bulletin,
Marketing magazine, and many dozens of other print and broadcast
outlets. Ross has run executive programs at numerous academic
institutions around the world, including the Australian Graduate
School of Management, and is on the advisory board of the Business
Development Institute. |
