evolve conference

marketing trends + issues conference

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By marketers, for marketers
Event: Thursday 14 June
Victoria  Australia
Tel 03 9328 1958
Fax 03 9328 1970
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3pm - Destination Design

Visual trend spotting

Now that design has gone ‘mainstream’, what will the future look like?

This session brings together insights from the world of design and adverting, interiors and architecture, fashion and colour. Issues discussed include why the aesthetic has never been more critical and which trends – from no design to design democracy – should you be capitalising on?

Expert Speakers include:

  • Andrew Hoyne, Managing Director, Hoyne Design
  • Sharon Rae, Director, Fashion Forecast Services
  • Scott Walker, Senior Associate (Interior Design), Hassell

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Speaker Profiles

Andrew Hoyne

Andrew established Hoyne Design in 1991. The company's Principal and Creative Director, he has also owned and operated Enzo Presley Ink Design (stationery), Paper Scissors Rock (paper) and Three Bags Full (homewares).

Andrew's work has won many prestigious awards in Australia and overseas. He is regularly featured in local and international industry publications and has served on the boards of the AGDA as well as the Melbourne Advertising and Design Club, which recently awarded him a Life Membership.

He has been a guest speaker at most of the tertiary design institutions in every state in Australia. In his spare time, Andrew has produced books for Time Warner, Random House, Allen and Unwin and Harper Collins. He has also published four books of his own.

Andrew won the 1996 Australian Young Achievers Award and his work is represented in the collection at San Francisco's Museum of Modern Art.

www.hoyne.com.au>>>

Sharon Rae

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” Coco Chanel

FASHION FORECAST SERVICES has been operating since 1991 and is recognised as the leading source for international reports for colour and trend services to the fashion and associated industries.

Agencies represented by Fashion Forecast Services have global recognition and are considered leaders in their fields of expertise, such as, UK based The Future Laboratory, Jenkins Reports, Dcipher fm, Paris based Nelly Rodi also David Shar of Metropolitan Publishers, Amsterdam, New York ESP and Pantone Textile System® .

About the Principal ....Sharon Rae.... Sharon has been involved in the fashion industry for over 25 years and travels regularly which ensures she appreciates the latest international trends, offering reports reflecting commercial understanding to the Australian marketplace.
Having an extensive background in menswear sales in the late 70’s through to the 80’s when she joined Ragtrader and managed their international publication division during which time she was the first person to work with the launch of the Pantone® Textile System which is now in it’s 20th year.

OUR METHODOLOGY....

Proof of our international focus is our client base, which extends throughout Australia and New Zealand, we able to offer reports to women's, men's, childrenswear, accessories, textile, homewares and interior markets. Fashion Forecast Services currently supplies these reports to major retailers, manufacturers, wholesalers and importers.

Fashion Forecast Services' philosophy is to work closely with our clients. This assists us to develop an appreciation of your strategic business objectives and enables us to generate the optimal directional trend presentation. Fashion Forecast Services' experience allows us to interpret our information sources to best meet our clients needs.

Scott Walker

Scott is a Senior Associate with HASSELL in Melbourne. He graduated with Honours at Royal Melbourne Institute of Technology in Interior Design and gained his formative experience whilst working for Tom Kovac and Woods Bagot on a broad range of projects. He subsequently worked at Bates Smart architects in Melbourne, where he was an Associate.

Scott has been with HASSELL for three years specialising in the design of workplaces. This includes projects for Macquarie Bank in Melbourne and Brisbane, National Foods and ANZ’s relocation to the Melbourne Docklands. As part of his role, Scott looks after the design culture within the Melbourne HASSELL studio, where he balances the needs of client outcomes, with the desire to maintain an inherent investigative rigor.

HASSELL is a design based practice with Australian origins. It's business is planning and design and their mission is to create exceptional places for communities. HASSELL is owned by its Principals, has been in business since 1938, and has offices in throughout Australia, in the PR of China, Hong Kong, and Thailand.