evolve conference

marketing trends + issues conference

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By marketers, for marketers
Event: Thursday 14 June
Victoria  Australia
Tel 03 9328 1958
Fax 03 9328 1970
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4.15pm - Content Anarchy

Lunatics and asylums

Wikis, blogging, social networking, podcasting, user generated content, folksonomy. With media consumers becoming media creators, the lunatics are set to take over the asylum.

So how will this trend evolve? What is fad versus fundamental? What opportunities exist for the smart business or consumer brand to tap into this trend?

Expert Panel includes:

  • Cameron Reilly, CEO, The Podcast Network
  • Duncan Riley, Blogging Evangelist
  • Jim Stewart, Director - Google Guru, Stew Art Media

Moderator: Jonathan Hoel, OMC and PR Junction Podcast

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Speaker Profiles

Cameron Reilly

Cameron is the Owner and CEO of The Podcast Network, the world's first podcasting business. He is the host of "G'Day World" (the very first Australian podcast), as well as several other podcasts on TPN, including a show about Napoleon Bonaparte and a show about Enlightenment. Cameron was recently included in B&T Magazine's list of the "40 Biggest Players of Australia's Digital Age".

Before launching The Podcast Network, Cameron worked in a variety of sales and consulting roles with companies such as Microsoft and OzEmail and once repossessed cars for a living.

The Podcast Network is an independent media company that currently produces 100 audio and video shows with a monthly audience of over 500,000 people from around the globe. In December 2006, TPN was included in EContent Magazine's list of the 100 most influential digital content companies in the world.

Duncan Riley

Duncan Riley is a writer, developer, speaker and blogging evangelist. After many years online, including stints authoring politically focused websites he discovered the then new blogging in 2002, founding The Blog Herald which went on to become a Top 100 blog worldwide at the time. In 2005 he co-founded the b5media blog network, a company now based in Canada that took $2 million US in Venture Capital funding in 2006.

Duncan has a diverse background. Having started in merchant banking in Sydney in the mid 1990’s he’s had stints in Management and as a staff member to a Federal Member of Parliament.

Duncan left b5media in late 2006 and now enjoys his time as a freelance writer and developer, including time writing for TechCrunch, the 4th most popular blog online and regarded by many to be the bible of Web 2.0.

Born in Sydney, Riley now resides in Australind, Western Australia where he finds himself married with 1 child and a rather large mortgage.

Jim Stewart

Jim Stewart has been an Internet Consultant for 13 years. He has appeared on The Panel, A Current Affair and was on ABC radio for 5 years as a technology correspondent.

He has been the architect for some of Australia's biggest webcasts including Black Eyed Peas, Melissa Etheridge, Sting many others. In 1999 he designed built Australia's first online radio stations.

From 1998 he was the host of the popular daily technology news show IOB Coffeebreak which had over 50,000 viewers per month. Jim has consulted to Govt. Broadcasters in Pakistan, Brunei, Malaysia, Sri Lanka & Fiji on streaming technology. Stew Art Media's current clients include Victorian State Govt., Austrade QBE Insurance.

Moderator: Jonathan Hoel

Jonathan Hoel produces the PR Junction podcast www.prjunctionpodcast.com .

With an Australian and international audience, PR Junction is where public relations, media and marketing practitioners come together to discuss how organisations can achieve better results by communicating more effectively, including through the use of social media.

Jon is a Melbourne-based public relations practitioner who works for OMC Media, a PR consultancy with a special emphasis on promoting sustainable business through media-led campaigns and industry coalition-building.

Jon has also worked in government communication, and in front-line customer service, sales and loyalty programs.